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Cars Communities-FLOP

Auto 123

2.6

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Auto123.com is the most-visited automotive portal in Canada, generating over one million unique monthly visitors. Bilingual and comprehensive, it was created for the informed driver and car communities enthusiast, by a team of dynamic people equally passionate about new technologies, and in constant touch with the latest Web and automotive trends.

Interactivity: 2/10

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How interactive is this site? Can I chat with other members of the network? Can I share photos.

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Auto123 is a popular site filled with interactive elements. However we are a little confounded by the complexity of this online cars site. There is quite literally too much going on and it’s distracting. We would like them to tone it down a notch so that we can re-gather our focus on the car communities they are promoting.

Navigation: 1/10

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data.

There is an exhaustive volume of content on this car clubs site. This then begs the question – where to go next? The site is loaded with many categories which are not clear to understand at all. We appreciate detail but we don’t enjoy ‘heavy pages’ and slow download times. Navigation works best with greater clarity.

Multimedia Options : 1/10

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tips.

In this realm there are many multimedia formats to enjoy. These include, but are not limited to, videos, dynamic searches, an interactive community section, photo galleries and much more. We wanted to find more in the form of tutorials and audio files for car networks.

Social Options: 1/10

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gadgets or anything else?.

Auto123.com is present just about everywhere on the Web through other platforms such as Flickr and Twitter Racing. Auto123.com also offers its members highly-targeted advertising solutions in effective and efficient formats, focusing on a non-intrusive approach free of aggressive and unwelcome windows. Plus a ton of RSS feeds too.

Innovation: 1/10

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How easy is it to navigate around the site? We tried and tested it out and graded..

This car clubs community style site is loaded on content. There are videos and lots of text, but what there isn’t is a clear defining line between them and their competition. This is a problem because it spells out a lack of innovation. Auto123.com is rich in content but low on nitrous.

Privacy: 4/10

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What else can I do here? We gave extra points to sites with videos.

Personally identifying information may be required to receive certain products or catalogs. Customers who agree and/or give consent, realize that this information may be shared with Auto123 partners or third parties to help them improve their services or to notify customers about additional products and services. Customers may receive information from 3^rd parties. This level of intrusion is simply absurd. We disapprove.

Motor Madness: 4/10

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pictures.

Auto123 may not know much about innovation and site design, but they are doing a pretty good job at inspiring their car-crazed freaks to log on and scope out the terrain. These guys have jam-packed their site with all manner of content from videos and pictures to blogs and forums and news stories and much more. It’s a winner.

Support: 3/10

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audio.

The support page is loaded with all manner of PHP boxes to be filled in. We were a little surprised by the seeming complexity of asking for a little help. There is a default subscription to newsletters and offers from merchandisers and third parties. That is a little disconcerting that asking for help may unwittingly fill your inbox with more spam than you can imagine.

Web Address: www.auto123.com/en

Country: Canada
Parent Company: Xprima.com Corporation
Launched: 1996
Category: Community

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