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Cars Companies-FLOP

Renault

2.3

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Renault SA is an international car manufacturers based in France. The Company acts as a parent company for its subsidiaries located throughout the world. Renault has two main areas of business activity: the Automobile division, which handles the design, manufacture and marketing of vehicles, and the Sales Financing division, which is closely linked to the Company's sales activities.

Wow Factor: 1/10

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What is the wow factor here? Is this site going to blow my mind with its cool.

2010 Motor Show!

Logging onto the Renault.com cars companies site is a little disappointing given the universal popularity of the brand. The site is hardly able to hold a candle to Lexus or Mercedes-Benz, in terms of stunning visuals and super design. There are some barely legible images in the right-hand panel and the text size is on the small side. Even after browsing through the site, we were disappointed at an apparent lack of clarity in the categorization of the automaker’s details.

Navigation: 3/10

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slick design or is it going to an ordinary manufacturer site like all the others?.

Navigation in this online cars site is an amateurish exercise into monotony. There seems to be little cohesiveness in design ergonomics and categorization issues. They have placed light grey text onto a grey background. It is neither appealing nor effective at captivating our attention.

Model Specifications: 1/10

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How easy is it to navigate around the site? We tried and tested it out and graded..

There are some 55 cars listed on the site which actually appear for a split second as a drop menu of URLs. This is grossly unprofessional, both in terms of appearance and functionality. Pictures later display each of the vehicle options with their specs. This process took over 1 minute to upload. We patiently waited for the graphics to upload and then we were finally impressed – but it was too little too late. Car specs aren’t great either, in spite of killer photos.

Find Dealers: 1/10

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How detailed are the car model specifications? Do you get a good feel of the vehicle.

We searched high and low and were unable to find information on dealers. Although there may well be an option to find a dealer, it was unclear and exceptionally difficult to locate this feature.

Innovation: 3/10

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size.

If Renault could get their act together in terms of site design and functionality, then their innovation factor would exponentially boost their site’s performance. Because Renault is leading from the front in terms of innovation. They offer some of the most dazzling car videos, pictures and moving albums we have seen. Their pictures glide across the screen and are styled on virtual 3-D.

Multimedia Options: 2/10

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design and power?.

The best part of the Renault multimedia element is the ability to view pictures in a 3-D style. There are some highly interactive design options and super quality videos. Overall though, these options are limited in scope as the site is text heavy and way too didactic.

Social Options: 4/10

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Can I find local dealers? If so.

Renault is well stocked on RSS feeds and links to several other interactive social networks. These include the option to share articles, videos, pictures and the like via requests directly from Renault.com as well as Facebook links and press releases.

Support: 2/10

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how easy is to locate and use? Is there a site map or easy drop-down list?.

The support page is an eyesore. It’s laden with details to fill in and there are 3 separate forms to complete. This is not user-friendly and we are disheartened at the complexity of wanting to receive Renault support.

Web Address: www.renault.com/en/Pages/home.aspx
Country: France
Parent Company: Renault S.A.
Launched: 1897
Category: Companies

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